Jérôme POHIER

Marketing Director of the Michaël Zingraf Real Estate Group

Passionate about new technologies, digital marketing and innovation, I serve as Marketing Director of the Michaël Zingraf Real Estate Group, a leading name in luxury real estate in France and internationally.

My career has developed at the intersection of marketing, software development and digital strategy. This combined expertise allows me to approach marketing challenges from a strategic, creative and technological perspective.

At the Michaël Zingraf Real Estate Group, I lead the marketing and digital strategy with a clear ambition: to strengthen the brand's influence, increase its international visibility and make digital a genuine driver of business growth.

My approach is rooted in one conviction: technology must serve people and performance. From search engine optimisation (SEO) to digital customer acquisition, and from data analysis to process automation, I focus on developing practical, measurable solutions tailored to the specific needs of luxury real estate.

With a particular focus on artificial intelligence applications, I work to integrate these new technologies into core real estate activities: client relations, lead qualification, sales team support and the intelligent use of data.

In particular, I contribute to the development of innovative business tools, including a proprietary CRM and intelligent assistants designed to improve sales effectiveness while preserving the quality of human relationships.

My ambition is to combine the heritage and values of a distinguished luxury real estate firm with the opportunities offered by tomorrow's technologies.

Because in a sector where trust, expertise and human relationships remain essential, innovation only matters when it creates genuine added value for our clients and our teams.